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Our campaigns for clean sport

Together with clean athletes, in various campaigns we set a sign for clean performance, fairness, equal opportunities, transparent success and honest results. They show why clean sport is so important. Not only for them, but also for their environment, for parents, coaches, support personnel and fans. This gives athletes a platform to emphasize the importance of anti-doping work. Together we contribute to the preservation of values in sport. Find out more about the various campaigns and their elements on the following pages.

Die Teilnehmenden bei der Talk-Runde zur Kampagne Dein Sport. Deine Entscheidung.Öffnet Bild in Overlay

Your Sport. Your Decision.

Together with Léa Krüger, Josha Salchow, Andreas Krieger and Thomas Götze, we are setting an example for health, fairness and personal responsibility in sport. We offer insights into personal stories, experiences of the GDR’s doping system, and the question of what responsibility athletes bear today. Because every decision in sport has consequences.

For health. For fairness. For sport. For yourself.

Make your own decision too. That’s what we’re talking about in “Your Sport. Your Decision.”

The full round-table discussions, featuring thought-provoking conversations about pressure to perform, health, responsibility and the consequences of doping, are available in five episodes here.

#ALLESGEBENNICHTSNEHMEN#DeinSportDeineEntscheidung

Visit the ‘Your Sport. Your Decision.’-website

Vier junge Wintersportlerinnen und Wintersportler in Sportbekleidung stehen vor einer alpinen Bergkulisse, mittig der Schriftzug „Mein sauberer Weg“.Öffnet Bild in Overlay

My clean path

All those moments leading up to the starting line are part of the clean path to the Olympic and Paralympic Winter Games in Milano Cortina 2026.

Para skiers Veronika and Elisabeth Aigner, speed skater Finn Sonnekalb and ski freestyler Andri Ragettli show what is important to them on their journey and that there are no detours for them – only the clean path.

#ALLESGEBENNICHTSNEHMEN #MeinsaubererWeg

to the ‘My Clean Path’ website

[Translate to English:] Kampagne PROUD TO BE TRUEÖffnet Bild in Overlay

PROUD TO BE TRUE

Pride in representing your country. Pride in your own achievements. Pride in what you have already achieved. Proud to be a clean athlete. In our new video campaign under the motto PROUD TO BE TRUE on the occasion of the 2024 Olympic and Paralympic Games in Paris, athletes show what they are proud of. 

Find out more about the campaign and the personal experiences of skater Lilly Stoephasius, BMX rider Regula Runge and para table tennis player Valentin Baus.

#ALLESGEBENNICHTSNEHMEN 
#PROUDTOBETRUE

to the PROUD TO BE TRUE website

Kai Kazmirek und Anne Sauer vor schwarzem Hintergrund, links Kai mit verschränkten Armen in weißem T-Shirt, rechts Anne mit offenem langem Haar und grauem Blazer.Öffnet Bild in Overlay

LET'S TALK ABOUT

Let's talk. About the values of sport. About chances, trust and respect. About the values that need to be upheld in order to protect the integrity of sport. In 2022, NADA Germany will be 20 years old. In our anniversary year, we want to enter into a dialogue with you on clean sport and celebrate the values of clean sport with various activities and campaigns. Find out more on this page.

to the LET'S TALK ABOUT website

[Translate to English:] Hockey-Nationaltorhüterin Julia Sonntag bei der Kampagne #weilichsportliebe Öffnet Bild in Overlay

#weilichsportliebe

"#weilichsportliebe ['cause I love sport], I torture myself every day and give everything to get to the top," tells us judoka Anna-Maria Wagner in her personal story. Why did you start doing sports? And why did you stick with it? Everyone has their own personal story. But we are all united by our love for sport, whether professional or amateur. Over the next few weeks, you can read more about the personal stories of our campaign athletes here. We will also show you how you can become part of the campaign.

to the #weilichsportliebe Campaign

[Translate to English:] Drei Athletinnen und Athleten bei der Kampagne "Zeichen setzen"Öffnet Bild in Overlay

Set a sign

"For the future of my sport" - this is what fencer Alexandra Ndolo advocates for. Beach volleyball player Clemens Wickler gives everything, fair and honest: "Out of passion for my sport".

In our new photo campaign, the athletes set a sign #forcleanperformance and share with us why clean sport is so important and that's why #GIVEEVERYTHINGTAKENOTHING! All pictures of the campaign will soon be available here. Gymnast Lukas Dauser will also be part of the campaign.

to the Photo Campaign 2019

Frau im Rollstuhl und Basketballtrikot, die seitlich schaut und einen tätowierten Oberarm zeigtÖffnet Video in Overlay

What are you fighting for?

Everyone has their own goals. And you give it your all to achieve them. But behind every goal lies a journey of preparation. This journey isn’t always easy, and it might not always be fun, but you know why you’re doing it. Your daily efforts go hand in hand with your unyielding determination. Your hard training helps you grow. You give it your all, fairly and honestly. What are you fighting for?

About the Para-Sport campaign

Zwei Frauen in Startposition für einen Lauf auf einer Tartanbahn, darüber eine Sprechblase mit dem Text '# i compete clean' und dem Logo 'nada'Öffnet Video in Overlay

My pearls are clean! #icompeteclean

Through hard work, sweat and tears, they fight for their honest, sporting achievements. Mareike and Denise give their all to achieve their goals. “My beads of sweat are clean – because #icompeteclean”. Every bead of sweat that rolls down their foreheads is a sign of their strong will and total concentration – not just during the competition, but right from the preparation stage. Their next goal is just around the corner: the European Championship title at the home European Championships in Berlin. We’re giving you a glimpse behind the scenes and showing you the training-intensive path to their successes. Find out more about multiple middle-distance champion Denise Krebs and the reigning German all-round champion, Mareike Arndt, in the blog below.

on the athletics campaign

Aline Rotter-Focken steht mit verschränkten Armen vor einer bunten Wand und trägt ein schwarzes T-Shirt mit der Aufschrift 'ALLES GEBEN NICHTS NEHMEN'Öffnet Video in Overlay

With Aline Rotter-Focken #forcleanperformance

For the right decision. For clean sport without doping. #forcleanperformance – this is what Aline Rotter-Focken is campaigning for, together with NADA Germany. The 2014 World Wrestling Champion and competitor at the Olympic Games in Rio de Janeiro shares her experiences with you in three videos, covering her daily life as an athlete, her approach to the issue of doping and the importance of a dual career. You can find out more in the blog posts below.

About the campaign featuring Aline Rotter-Focken

Zwei Jungen kämpfen um einen Fußball auf einem staubigen Spielfeld, weitere Kinder beobachten im Hintergrund.Öffnet Video in Overlay

For enduring heroes

For future heroes. For enduring idols. For clean sport without doping. GIVE EVERYTHING, TAKE NOTHING. Former footballer Hans Sarpei has joined the movement for clean performance in sport.

About the campaign featuring Hans Sarpei

Zwei Basketballspieler in Aktion auf einem Spielfeld in einer dunklen Halle, einer springt zum Korb, der andere steht in VerteidigungspositionÖffnet Video in Overlay

NADA Germany and Baskets for clean performance

The Telekom Baskets Bonn are kicking off the new season and are committed to clean performance. In a video, they set out their reasons for this: for the team, for the fans, for success, for clean sport without doping: GIVE EVERYTHING, TAKE NOTHING. They’re also taking this commitment into the arena by organising a Day for Clean Sport together with us on 9 November 2014, during the Telekom Baskets Bonn match against Brose Baskets from Bamberg. The main sponsor, Deutsche Telekom AG, is also supporting the campaign. Find out more here about our shared commitment to clean sport.

About the campaign featuring the Baskets

Drei große Werbeplakate mit Porträts von Klitschko, Reckermann und Popow und dem Text 'ALLES GEBEN, NICHTS NEHMEN' in einem modernen Bahnhof mit Rolltreppen und Geschäften im HintergrundÖffnet Bild in Overlay

POSTER CAMPAIGN 2014

For the start of our new initiative "GIVE EVERYTHING, TAKE NOTHING" the posters of the initiative ambassadors of the first hour can be found in different German cities. Find out more about the campaign here.

To the Poster Campaign 2014