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10. September 2020

New campaign: #weilichsportliebe

At a time when it can no longer be said "higher, faster, further", let us together recall the fundamental values that led us to sport. Let's gather our first sports moments under the hashtag #weilichsportliebe! How would you complete the sentence?

"#weilichsportliebe, I torment myself every day and push myself even harder to climb to the top", tells us judoka Anna-Maria Wagner in her personal story. Why did you start with sports? And why did you stick with it? Everyone has their own personal story. But we are all united by our love for sport, whether as a professional or recreational athlete. Find out more about our new campaign here and join in to recall the fundamental values of sport! [To the #weilichsportliebe-campaign]