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26. January 2022

Poster campaign: LET'S TALK ABOUT

Let's talk. About the values of sport. About chances, trust and respect. About the values that need to be upheld to protect the integrity of sport.

The Winter Olympics will take place in Beijing from 4 to 20 February 2022 and the Paralympic Winter Games from 4 to 13 March 2022. In this context, we are launching a poster campaign. We will be talking to speed skater Katja Franzen, bobsleigh athlete Annika Drazek und ice hockey player Eduard Lewandowski about the values of Chances, Trust and Respect. You can find their statements and posters on the campaign page. Interviews and further initiatives will follow.

Check it out: LET'S TALK ABOUT 2022